This started as just a comment on Ray's post about his trip to the supermarket. But, since I haven't written anything in forever, I figured I'd just claim it as inspired and worthy of indexing in it's own right.
'Cheese' is another one of those words, chosen for it's inherent humor. Like, if you were making this story up, cheese would be the obvious choice. Easily overlooked, but maybe secretly rooted for, like that kid in kickball.
Something in the constuction of the thing and the word and their joining has created a unique sense of conceivable absurdity.
Let's say my refrigerator contained seven bottles of water and nothing else, and for six days in a row I opened the fridge and took out a bottle of water, but on the seventh day I opened the fridge and it was completely full, top to bottom, side to side, and front to back, with a hundred different types of cheese.
As crazy as that is, you wouldn't question it. You wouldn't be like "What the Eff??? Where'd all this cheese come from??"
You wouldn't even wonder, at least not until later, what happened to that seventh bottle of water.
You'd just stand there for awhile. You'd blink and say "huh" in the way that means, Well, fancy that.
Of course it is.